Privacy Policy

Privacy Policy for TagTracker™ by RJR WIRELESS, LLC
Effective Date: October 24, 2025

Information We Collect

We collect information to provide, improve, and secure our Services. The types of information include:

1. Personal Information You Provide

  • Account and Contact Information: When you create an account, register for Services, or contact us, we collect your name, business name (e.g., dealership details), email address, phone number, billing address, payment information (processed via third-party providers), and username/password.

  • Business Information: For dealership customers, we collect details such as dealership license number, inventory data, vehicle identification numbers (VINs), and integration data from dealership management systems.

  • Communications: Information from emails, support tickets, or inquiries, including your preferences for communications.

2. Usage and Technical Information

  • Device and Log Data: IP address, browser type, operating system, device identifiers, pages viewed, time and date of access, and referral sources.

  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar tools to track usage, preferences, and analytics (see “Cookies” section below).

  • Location Data: For Services users, precise GPS location data from TagTracker™ devices, including vehicle coordinates, routes, speeds, and timestamps. This may include inferred personal data about drivers (e.g., home/work locations).

3. Data from Third Parties

  • Information from payment processors, analytics providers, or business partners (e.g., integrated dealership software).

  • Aggregated telemetry data from vehicles, which may include non-personal identifiers linked to personal data.

4. Sensitive Information
We do not intentionally collect sensitive personal information (e.g., health data, racial/ethnic origin) unless necessary for Services (e.g., inferred from location patterns) and only with explicit consent or as required by law. Vehicle tracking data may inadvertently reveal sensitive patterns, and we urge customers to obtain consents.

How We Use Your Information

We use collected information for the following purposes:

  • Providing Services: To install, activate, and manage TagTracker™ devices; generate reports, alerts, and analytics; and integrate with your systems.

  • Communication: To send updates, invoices, support responses, marketing materials (with opt-out options), and legal notices.

  • Improvement and Analytics: To analyze usage trends, develop features, and benchmark aggregated data (anonymized where possible).

  • Security and Compliance: To detect fraud, unauthorized access, and ensure compliance with laws; to respond to legal requests.

  • Business Operations: For billing, customer support, and internal record-keeping.

  • Marketing: To promote our Services to business customers, subject to applicable laws (e.g., CAN-SPAM Act).

We process personal information based on:

  • Contractual necessity (e.g., fulfilling Service agreements)

  • Legitimate business interests (e.g., fraud prevention)

  • Consent (where required, e.g., for marketing)

  • Legal obligations

How We Share Your Information

We do not sell personal information. We may share information as follows:

  • Service Providers: With vendors for hosting, payment processing (e.g., Stripe), analytics (e.g., Google Analytics), cloud storage (e.g., AWS), and support (e.g., Zendesk). These providers are contractually obligated to protect data.

  • Business Customers: As a data processor, we share telemetry data with dealership customers for their business use.

  • Affiliates: With RJR-controlled entities for operational purposes.

  • Legal and Safety: To comply with laws, respond to subpoenas, prevent harm, or protect rights (e.g., law enforcement for stolen vehicles).

  • Business Transfers: In mergers, acquisitions, or asset sales, with notice where required.

  • Aggregated/Anonymized Data: For research, marketing, or industry reports, without identifying individuals.

International transfers (if any) use Standard Contractual Clauses or adequacy decisions to ensure equivalent protection.

Data Retention

We retain personal information only as long as necessary:

  • Account data: While active, plus 1 year post-termination for backups.

  • Service data (e.g., location logs): As specified in agreements, or longer for legal holds.

  • Marketing data: Until opt-out or 3 years of inactivity.

We securely delete or anonymize data when no longer needed.

Your Rights and Choices

Depending on your location, you may have rights under laws like CCPA, CPRA, or VCDPA (Virginia Consumer Data Protection Act):

  • Access: Request details about data we hold.

  • Correction: Update inaccurate information.

  • Deletion: Request removal (subject to legal exceptions).

  • Opt-Out: Of sales/sharing (we do not sell), targeted advertising, or marketing emails.

  • Portability: Receive data in a structured format.

  • Withdraw Consent: Where processing relies on consent.

To exercise rights, contact us at info@thetagtracker.com. We respond within 45 days (extendable). For California residents, authorized agents may submit requests with verification. We do not discriminate for exercising rights.

For non-U.S. users, additional rights (e.g., under GDPR) may apply—contact us for details.

You can:

  • Update preferences in your Account.

  • Opt out of cookies via browser settings.

  • Use “Do Not Track” signals (honored where feasible).

Children’s Privacy

Our Site and Services are not directed to children. We do not knowingly collect data from children. If we learn of such collection, we will delete it promptly.
Parents/guardians: Contact us to review or remove child data.

Security

We implement reasonable administrative, technical, and physical safeguards (e.g., encryption, access controls, firewalls) to protect information. However, no system is impenetrable, and we cannot guarantee absolute security. You are responsible for securing your Account credentials and obtaining consents for tracking.

Cookies and Tracking Technologies

We use cookies and similar tools for functionality, analytics, and advertising:

  • Essential Cookies: Necessary for Site/Services operation (cannot opt out).

  • Analytics Cookies: Track usage (e.g., Google Analytics—opt out via tools.google.com).

  • Marketing Cookies: Personalize ads (opt out via Network Advertising Initiative).

Manage cookies via browser settings or our cookie banner. Third-party trackers may apply.

Changes to This Policy

We may update this Policy to reflect changes in practices or laws. Significant changes will be posted on the Site with notice (e.g., email). Continued use after changes constitutes acceptance.
Check the “Effective Date” above for the latest version.

Contact Us

For questions, complaints, data rights requests, or DPO inquiries, contact:

RJR WIRELESS, LLC
Attn: Privacy Officer
Email: info@thetagtracker.com
Phone: 703-772-0882

We are committed to resolving concerns promptly.